Category: Sociodynamics
Sociodynamics leads change by mobilising stakeholders. One of its best-known approaches, the allies strategy, means identifying those who drive a project, those who hesitate and those who oppose it, in order to build synergies rather than confront antagonisms. Discover our approach
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Once we know… how do we actually do it? Four ways of implementing a decision, with varying degrees of success
In companies as in international relations, I observe different ways of implementing decisions once the diagnosis has been made. I recommend and support some of them. I advise against others.
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Cognitive warfare: the role of companies
Since the Russian invasion of Ukraine, we have been facing a genuine “cognitive war” that targets civil society beyond the armed forces. The lessons we can draw from it also…



